AUSTRALIA ETA VISAS Share: Gloc Media Score Awaiting client review n/a Date Published 30 January 2017 Reading Time 1-Minute Read Australia ETA Visas approached Gloc Media with a request for Gloc to enhance their Google AdWords, and avoid project suspensions caused by campaign reviews. About the Project: Australia ETA Visas approached Gloc Media with a request for Gloc to enhance their Google AdWords, and avoid project suspensions caused by campaign reviews. Main Challenge(s): As visas seem to exist in some search engine purgatory, Gloc Media was desperately needed to increase visibility on Google. Additionally, they wanted this improvement to increase conversion rates and needed to avoid suspensions of campaigns due to mid-campaign reviews. Agency Solution(s): Gloc Media first chose to understand the demographics being targeted, then developed some important keywords that could allow AdWords to target these demographics. They also created copy for these groups to repeatedly inform them of services/products offered. Results: “Within a month, we increased their conversions rates more than 100%, reaching an average monthly conversion rate of over 7% in all search campaigns. We also managed to decrease their cost/conversion by 96%, with an average cost per conversion of about $30. The CTRs were also high with an average of about 5% in most cases.”