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Award Winning Social Media Campaign Inspires Thousands

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Mission Disrupt
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Award winning social media campaign case study cover

The #OurPurpose Campaign has gained acclaim from advertising titans including the Davey Awards for inspiring people to build inclusive workplaces.

About the Project

ACCSES New Jersey is a not-for-profit organization dedicated to providing employment opportunities to an individual with disabilities through community-based programs located throughout New Jersey.

Challenge

As their agency of record, they tasked us with coming up with a social media campaign that raised awareness of their employment advocacy efforts, raising a digital army of online advocates for their cause.

Solution

Our team responded by creating the #OurPurpose campaign, designed to tell the stories of how employment impacted the lives of individuals with disabilities.

Result

The result, a multi-award-winning campaign that inspired users through perspective based storytelling.

  • 2018 Davey Silver Winner of Content & Marketing-Corporate Social Responsibility
  • 2018 Long Island Digital Awards – 1st Place Social Media Marketing Campaign