AXA Shary Drive – Prevention Campaign: Carsharing Mobile App Share: SensioGrey Score Awaiting client review n/a Date Published 7 December 2018 Reading Time 1-Minute Read In order to prevent the 18-25 years-old’s high-risk behavior on the road, we designed a new service: a mobile app offering carsharing About the Client A mobile app offering carsharing between friends to go to parties and go back home safe. The service is entirely connected to Facebook events. Challenge Offering to young people a service organizing safer rides when road accidents remain their first cause of death. Project Idea & design of Shary Drive Design of the mobile app Consulting & editorial strategy Service promotion (media) Solution Listed Facebook events on a map Ride offers as a driver Ride selections as a passenger Detailed profile of the drivers Key Figures +50,000 app downloads +10,000 active users 8,000 listed events 1,000 rides have been offered by designated drivers > 4 minutes spent on the mobile app Awards Top Com Consumer – Mobile app – Bronze Le Grand Prix de L’innovation Digitale – Mobile app – Bronze Trophée de L’assurance – Bronze Cristal Festival – Mobile – Bronze