AXA Shary Drive – Prevention Campaign: Carsharing Mobile App

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SensioGrey
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In order to prevent the 18-25 years-old’s high-risk behavior on the road, we designed a new service: a mobile app offering carsharing

About the Client

A mobile app offering carsharing between friends to go to parties and go back home safe. The service is entirely connected to Facebook events.

Challenge

Offering to young people a service organizing safer rides when road accidents remain their first cause of death.

Project

  • Idea & design of Shary Drive
  • Design of the mobile app
  • Consulting & editorial strategy
  • Service promotion (media)

Solution

  • Listed Facebook events on a map
  • Ride offers as a driver
  • Ride selections as a passenger
  • Detailed profile of the drivers

Key Figures

  • +50,000 app downloads
  • +10,000 active users
  • 8,000 listed events
  • 1,000 rides have been offered by designated drivers
  • > 4 minutes spent on the mobile app

Awards

  • Top Com Consumer – Mobile app – Bronze
  • Le Grand Prix de L’innovation Digitale – Mobile app  – Bronze
  • Trophée de L’assurance – Bronze
  • Cristal Festival – Mobile – Bronze