B2B SaaS – Google Ads, Linkedin Ads, Twitter Ads

Lira Agency
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My client Javelin Networks needed to promote complex Information Security b2b Software Solution

For this project we implemented the following strategy:


We set up analytics tools on the site (Google Analytics, Yandex Metrika, Fb/Twitter/Linkedin pixels), We set up event and conversion tracking (form submits, pdf downloads, video views, webinar registrations).

Ad Campaigns

We set up and made ongoing ad camping optimization on Google Ads, Twitter Ads, Linkedin Ads, Facebook ads: – regular ad campaigns – remarketing ad campaigns – content promotion ad campaigns – webinar registrations ad campaigns – geofencing ad campaigns – video campaigns on YouTube and Twitter