BAF WEEK Share: Hoopla Score Awaiting client review n/a Date Published 5 July 2019 Reading Time 1-Minute Read In less than 24 hours we filmed the entire parade, edited it and make it an interactive website Challenge BAF Week (Buenos Aires Fashion Week), where every year more than 39,000 people attend to see the upcoming trends and brand’s new collections, Falabella wanted to be linked to the fashion world and amplify its collection. Idea and Solution In less than 24 hours we filmed the entire parade, edited it and transformed it on an interactive website, where the user could not only see the parade as if you were there, but also overtake it, go back and stop at any look you want to buy it right there. Results In 3 days, 160,000+ people interacted with the platform. More than four times the number of people who attended the event.