Provide a digital platform for people to experience the high-end tea brand’s commitment to make authentic tea in a holistic ecology way.
Alchemy was appointed to help the brand to launch its tea business in Hong Kong. Provide a digital platform for people to experience the brand’s commitment to making authentic tea in a holistic ecological way.
Core Brand Definition & Articulation:
- Defining the tea lifestyle and articulation into a unique minded consumer-facing proposition
CI and Packaging Design:
- Design development that is in line with the developed brand proposition and core value
Website design and development:
- Develop a unique UX and architecture that can fully deliver the brand story
- Layout design with a consistent look and feel with the developed brand design
- Develop a full e-commerce service easy for front end user and backend to control