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Basao Tea Web & E-Commerce Site Design & Development

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Alchemy Asia
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Provide a digital platform for people to experience the high-end tea brand’s commitment to make authentic tea in a holistic ecological way.

Challenge

Alchemy was appointed to help the brand to launch its tea business in Hong Kong.  Provide a digital platform for people to experience the brand’s commitment to making authentic tea in a holistic ecological way.

Solution

Core Brand Definition & Articulation:

  • Defining the tea lifestyle and articulation into a unique minded consumer-facing proposition

CI and Packaging Design:

  • Design development that is in line with the developed brand proposition and core value

Website design and development:

  • Develop a unique UX and architecture that can fully deliver the brand story
  • Layout design with a consistent look and feel with the developed brand design
  • Develop a full e-commerce service easy for front end user and backend to control