Blackhawk Supply

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Comrade Digital Marketing Agency
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  • Date Published
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Blackhawk Supply enjoys 30+ years of experience as a leader in the manufacture of HVAC Controls. In an industry cluttered with “I’ll call you back” responses, they provide markedly better customer experiences.

ABOUT THE PROJECT

  • Web Design / Development
  • Local SEO
  • Mobile Responsiveness
  • Strategy Development
  • E-Commerce
  • Consulting
  • B2B
  • Digital Marketing

PROJECT & CHALLENGES

Blackhawk Supply had a disconnect between their online and offline brand identity. The site’s emphasis on eCommerce encouraged price shopping; and did not properly communicate the importance and value of its team’s coordinated, superior customer service. As a result, the company lost multiple sales.

SOLUTIONS

  • Improve conversions 39.27% and transactions by 38.67% over 5 months thanks to new product titles, descriptions, and call-to-actions.
  • Grow repeat buyer purchases by 9% YoY.
  • Increase revenue from search engine traffic by 47.37% in 5 months through updated content and new Google Merchant Center account with product feeds.
  • Expand paid traffic by 38.56% in 5 months leading to a 60.06% increase in revenue from paid traffic.
  • Recover 56% more abandoned shopping cart customers YoY with our marketing automation strategy.
  • Design an appealing, user-friendly website accessible to users on any device.
  • Revamp website product structure and navigation so customers can discover the best solution for their needs in a few seconds.