Bleu Blanc Ruche – Launch of the Brand in France Share: SensioGrey Score Awaiting client review n/a Date Published 12 December 2018 Reading Time 1-Minute Read SensioGrey supports Bleu Blanc Ruche in the design of its creative concept and the launch of Bleu Blanc Ruche in France. Challenge Developing a unique made in France project: help repopulate the country in bees and train tomorrow’s apiculturists. Production Strategic Thinking Business model construction Design of the brand’s visual identity Conception and development of the e-commerce platform Media strategy and activation Communications strategy Solution UX Design conception – Mobile first UI Design desktop & mobile HTML/CSS integration Set-up and back-office configuration of the e-commerce solution