Bluejay: Brand Identity & Website Share: Embacy Score Awaiting client review n/a Date Published 9 December 2022 Reading Time 1-Minute Read It’s a new branding and web of Bluejay made by Embacy. Bluejay is a capital-efficient protocol for local multi-currency stablecoins in Asia. It’s a new brand identity and website of Bluejay Finance made by Embacy. Bluejay is a capital-efficient protocol for local multi-currency stablecoins in Asia. Bluejay is all about “keeping it local”. It embraces local Asian currencies, so it was important for Embacy to emphasize this in the visual identity. The concept is built around the notion of an “intercultural port”, as the biggest Southeast Asian cities are. The key visuals demonstrate an established infrastructure in which many different businesses can comfortably exist in the same space, opening up new opportunities for themselves. Every key visual includes a rich amount of Southeast cultural elements such as costumes, architecture, local fauna and port background. The general vibe of the illustrated port is a symbiosis of traditional and industrial. This way, Embacy emphasized the innovative nature of the crypto-community while sticking with the cosiness and cultural uniqueness of a busy Southeast harbour.