Bolfan Vinski Vrh – Promoting Tradition in Digital

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ForgeBIT
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Our goal was to offer customers an appealing, user-friendly website and an entertaining social media strategy.

The Project

To understand different business concepts, such as what a biodynamic winery is, we first needed to convey Bolfan’s culture and ambitions into the lifestyle of their target audience.

Content Creation, Social Media & Digital Advertising

With the aim of promoting the newly launched website, we decided, with our client, to enhance digital activity on their Facebook page. Along with conversions to the website, the main goals of using this channel were to create a new customer base and invite new followers to reserve accommodation at the Vinski Vrh.

Development & Content Creation

Choosing the perfect wine is a long process, but our development efforts made this a lot easier for the customers of our client. By portraying Vinski Vrh on the website, the true beauty of northern Croatia and high-quality winemaking presented Bolfan as a desired destination for both nature and wine lovers.

Analytics

We implemented a new Google Analytics account that provided a global view while holding the existing implementation intact. We also created custom dashboards showing metrics that were aligned to the business KPIs and primary business objectives. The client now has the ability to properly track and analyze data through the Multi-Channel Funnels reports in Google Analytics.

Results

400% rise in restaurant and accommodation reservations
350% rise in web traffic
200% increase in e-commerce sales
60% growth in page likes
33% increase in post reach