Brand Building for The Longway A.I Technology, Singapore Share: Magister Marketing and Consultancy Score Awaiting client review n/a Date Published 25 August 2020 Reading Time 2-Minute Read We achieved a 150% increase in the online reach of social media channels. Successful branding resulted in a higher global ranking. About the Customer Longway A.I is an artificial intelligence company based in Singapore, made up of a team of enthusiasts in technology and artificial intelligence. The company has grown since 2018 to feature a deployable facial recognition and data analytics machine learning solution for industries. The Challenge Our clients reported having challenges in social media marketing and Brand Building. Common problems were mainly not always knowing what and how to develop a content strategy, experienced huge declines in organic reach, which led to failure in achieving genuine engagement and connection. That is the reason why they need our Marketing and Consulting services. Solution Magister team worked on a branding campaign, which applied methods for every post of the company in different social media channels. The method got organic reach and audience, especially had social media users to share the online posts to increase the engagement. The campaign was well tracked to see effectiveness and efficiency. Results We achieved a 150% increase in the online reach of social media channels. Successful branding resulted in a higher global ranking for the organisation’s official social accounts. Supported organic and paid social media activities which extended in achieving marketing objectives for our client.