Brand Design by Percept Share: Percept Brand Design Score Awaiting client review n/a Date Published 13 March 2023 Reading Time 1-Minute Read Percept, an Australian branding company, was engaged to create a positive brand culture for an Australian government agency. The Challenge Australian branding agency, Percept, was engaged by The Department of Education, Skills and Employment (DESE) to define and implement a positive working culture for a hard working sector of the Australian Government. It was felt that the organization’s culture did not reflect its core values and its people. Percept was asked to revamp and amplify the culture of the organization to truly reflect the people of the DESE. The Solution Through the brand workshop, Percept gained insight and perspective into the organization and the people that drive this sector of the Australian Government. The DESE consists of many people from different backgrounds, positions and abilities. Percept captured this in the chosen design through the use of a bold, colorful and friendly brand identity. In these initial creative concepts, shown here, each icon uses simple shapes, representing each of the values of the DESE and the broader Australian Government, which are commitment and fairness, making a difference, looking outward, embracing resilience and working together.