Brand Positioning & Identity Design for Australian Organisation Share: Percept Brand Design Score Awaiting client review n/a Date Published 11 October 2022 Reading Time 2-Minute Read Brand positioning is the foundation of any brand identity project. This was the case when AIPM hired branding agency, Percept. The Challenge The Australian Institute of Project Management (AIPM) is a leading project management institute. Seeing an opportunity to connect with a wider demographic, AIPM approached branding agency, Percept, to develop a better brand positioning for their organisation and revolutionise their brand identity as a result. The Solution Percept created a holistic brand identity, amplifying people, colour and devices to bring the new brand positioning ‘Driving project profession’ to life. The brand identity features a flexible formula with a striking colour palette. The combination of which, helps AIPM convey their brand positioning, encompassing excellence, history and diversity through a powerful persona that sees the brand identity advancing their organisation leaps and bounds from where they were, as well as beyond their competitors. https://topdigital.agency/wp-content/uploads/2022/10/aipm-brand-a.mp4 https://topdigital.agency/wp-content/uploads/2022/10/aipm-brand-b.mp4 https://topdigital.agency/wp-content/uploads/2022/10/aipm-brand-d.mp4