Brand Positioning & Identity Design for Health Brand

Percept Brand Design
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Brand identity agency, Percept, worked with True Woo on their brand positioning in order to launch a new wellness brand.

The Challenge

True Woo is a holistic health and wellness destination founded on spirit and science.

They approached Percept because they needed strategic brand positioning and a brand identity that would establish them as a leading community for anyone seeking true healing, growth and change.

The Solution

Fluidity meets structure and form in the True Woo brand – reminiscent of the overarching tagline, Spirit + Science.

An earthy palette is tastefully combined with strong typography and a timeless photography style, to create a flexible, holistic brand identity that instils confidence and inspires change.