Brand Positioning & Identity Design for Health Brand Share: Percept Brand Design Score Awaiting client review n/a Date Published 9 May 2022 Reading Time 1-Minute Read Brand identity agency, Percept, worked with True Woo on their brand positioning in order to launch a new wellness brand. The Challenge True Woo is a holistic health and wellness destination founded on spirit and science. They approached Percept because they needed strategic brand positioning and a brand identity that would establish them as a leading community for anyone seeking true healing, growth and change. The Solution Fluidity meets structure and form in the True Woo brand – reminiscent of the overarching tagline, Spirit + Science. An earthy palette is tastefully combined with strong typography and a timeless photography style, to create a flexible, holistic brand identity that instils confidence and inspires change. https://topdigital.agency/wp-content/uploads/2022/05/truewoo-brand-b.mp4 https://topdigital.agency/wp-content/uploads/2022/05/truewoo-brand-h.mp4