Brand Rollout-Office of Talent & Client Services (TCS)

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The DC Dept. of Employment Services needed a rebranding campaign to communicate the value of the new office called Talent & Client Services (TCS).

The Office of Talent & Client Services (TCS) is an office of the DC Department of Employment Services that helps DC employers grow their workforce by offering road maps, consulting services, and hiring benefits at no cost. Its mission is to build lasting relationships with clients, stakeholders, applicants and organizations by being a best-in-class employment resource provider in the DC area.

 

Summary

The DC Department of Employment Services combined two offices into a new unit called Talent and Client Services (TCS) in order to streamline their operations. They needed a rebranding campaign to communicate the value of the new office internally and externally.

Challenge

Develop a marketing, branding and communications strategy that articulates the purpose and benefit of the new office.

 

Solution

Created and implemented a holistic 3-tier storytelling strategy for internal and external audiences and stakeholders.