Branding and Marketing for BeetSoft, Vietnam Share: Magister Marketing and Consultancy Score Case study score 5.0 Date Published 25 August 2020 Reading Time 2-Minute Read A 2-year long term project for Branding and Marketing to assist BeetSoft to expand its target market. Read Client Review Customer BeetSoft – an IT Consulting & Outsourcing company based in Vietnam and Japan, whose target markets are mainly the US, UK, Australia, Singapore, Israel, Germany, Netherlands, Japan and Korea The Challenge BeetSoft as an outsourcing company specialises in IT Consulting, IT Outsourcing, Application Development, Software Development, Game Development, Web Development, AR / VR / MR, AI & IoT, BPO & Annotation, was affected by Covid-19 pandemic in the latter half of the year, which diminished sales and lowered profit margins. BeetSoft came to Magister to find Outsourcing Digital Marketing Solutions to the aforementioned problem. Solution The main objective of Magister for this project was to implement remarketing to connect with both previous and current customers to strategically position the BeetSoft brand in clients’ minds, increase brand awareness, and especially, remind those customers to make a purchase. We had leads generation for BeetSoft mostly through Adwords and Organic SEO Services (Search Engine Optimisation). Results BeetSoft saw an increase in lead flow, tremendous efficiency and solid ROI after only a 6-month-campaign. Remarkably, Magister managed to make BeetSoft rank number 1 in Asia in digital sales channels. Project Value: USD 5,000 – 10,000 Per month Related Case Studies "Awaiting client review" Marketing Strategy for BEET Innovators, Vietnam "Awaiting client review" Social Media Marketing for Potato Media, Vietnam Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy