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Branding and Marketing for BeetSoft, Vietnam

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Magister Marketing and Consultancy
  • Score Case study score
    5.0
  • Date Published
  • Reading Time 2-Minute Read
DesignRush_-BeetSoft_Magister-03-01

A 2-year long term project for Branding and Marketing to assist BeetSoft to expand its target market.

Customer

BeetSoft – an IT Consulting & Outsourcing company based in Vietnam and Japan, whose target markets are mainly the US, UK, Australia, Singapore, Israel, Germany, Netherlands, Japan and Korea

The Challenge

BeetSoft as an outsourcing company specialises in IT Consulting, IT Outsourcing, Application Development, Software Development, Game Development, Web Development, AR / VR / MR, AI & IoT, BPO & Annotation, was affected by Covid-19 pandemic in the latter half of the year, which diminished sales and lowered profit margins. BeetSoft came to Magister to find Outsourcing Digital Marketing Solutions to the aforementioned problem.

Solution

The main objective of Magister for this project was to implement remarketing to connect with both previous and current customers to strategically position the BeetSoft brand in clients’ minds, increase brand awareness, and especially, remind those customers to make a purchase. We had leads generation for BeetSoft mostly through Adwords and Organic SEO Services (Search Engine Optimisation).

Results

BeetSoft saw an increase in lead flow, tremendous efficiency and solid ROI after only a 6-month-campaign.

Remarkably, Magister managed to make BeetSoft rank number 1 in Asia in digital sales channels.

Project Value: USD 5,000 – 10,000 Per month