Branding and Website Design for Software Innovators

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RINF TECH helps daring companies to innovate their domain of expertise by offering dedicated software teams and solutions.

The Need

RINF TECH is a powerful company on the Romanian IT market, offering dedicated software teams, expertise, and solutions. Relying on close partnerships and the new wave of Smart Living technologies, the brand needed a stronger and novel identity.

The Solution

So we stepped into the future and created a new identity for the brand, together with a new website that reflects their positioning, projects and personality. The entire solution leaned on bold colors, flexible shapes and powerful statements.

The Process

After a thorough analysis of the market, competitors and trends we have created a new brand persona and brand positioning that reflected the company’s adventurous spirit and dedication. Not afraid to tackle Smart Living technologies and create better products and systems, the new brand was centered around bold and clear statements framed by strong, yet warm colors. The brand’s dedication, strength and energy is reflected by a cursive font and a clean, minimal memorable logo.

The new website took it a step further, taking advantage of the new established visual directions. Centered around simplicity, clean layouts and compelling call to actions, the brand’s determination, flexibility and continuous transformation was represented by an animated blob that dominates the homepage.

And let’s not forget the people behind the brand. Now they can showcase their latest projects in the Work section and convey their voice and passions, while new candidates can play around with the chatbot and receive personalised job recommendations.

See for yourself