Branding Extension for Freight and Logistics Client Share: Percept Brand Design Score Awaiting client review n/a Date Published 21 February 2023 Reading Time 1-Minute Read In need of rebranding and more effective communication design, Spectainer engaged Percept as the brand designer for this task. The Challenge Spectainer is pioneering the future of global trade by creating innovative and practical solutions to evolve the shipping and logistics sector. Spectainer wanted a brand designer and appointed Percept for brand positioning. Spectainer then proceeded with its branding evolution in order to elevate its current visual identity and to articulate its true offering through clearer communication design. The Solution Percept collaborated with Spectainer in a brand workshop that extracted all the external and internal foundations of the business, as well as the shifts they had to take. With the discoveries from the brand workshop collated and refined, Percept articulated Spectainer’s brand positioning with a focus for future growth. The Result The end result was strong, and Spectainer received a brand that strongly articulated its offering and core beliefs. A fluid visual identity was established that used graphic forms and shapes that evoked shipping containers expanding and retracting – the perfect system to visually reflect the company’s product and purpose in all the communication design pieces that make up its marketing mix.