Branding for Tomorro, Including Naming and Brand Identity Design Share: Percept Brand Design Score Awaiting client review n/a Date Published 29 April 2019 Reading Time 2-Minute Read A branding project including company naming, new brand identity and a visual language system. The Challenge This new start-up is revolutionising how event organisers and businesses will gather and harness data. The flagship product/service will deliver a self-contained data collection structure and will allow the delivery of data that can be used by event operators to better align services to event-goers. Knowing that ‘knowledge is power’, and wanting to empower their clients to ensure they enjoy a better tomorrow, Percept were engaged to develop both the naming and a brand identity system for this unique company. The Solution The brief was to build this start-up company a strong foundation for future growth. The brand identity needed to be iconic, memorable and easily recognisable. It was to have a distinct personality, yet be underscored with serious science. The first requirement, after understanding the business strategy, was the development of a suitable name. A name that supported the service offering: Know the next. Know deeper. Know greater. Get hindsight sooner. Tomorro was born. The brand identity was developed with a simple graphic use of the ‘greater than’ symbol. This device lends itself nicely to the core foundations of the business – Observe, Report, Grow, Go, and has been rolled out within collateral. This can work well within motion graphics used on the website and beyond. The colour palette selected includes contemporary, neutral shades of burnt orange with dark teal setting this company apart with an unexpected palette. The outcome is a solid brand identity that supports the company’s vision. Data is valuable. Tomorro will be greater than what came before.