Branding the World’s Best eMBA Program Share: Alchemy Asia Score Awaiting client review n/a Date Published 30 July 2019 Reading Time 1-Minute Read Website redesign and development to reflect the stature of the world’s leading eMBA program. Significantly increase lead generation on website Challenge The Kellogg HKUST eMBA program is the number #1 ranked eMBA globally. Alchemy was tasked with revamping their website to reflect the stature of the school’s world-leading Executive MBA Program. Solution Alchemy redesigned and developed a user-friendly website from the ground up. The website features a responsive design accessible via mobile and tablet devices. Results The number of inquiries and leads generated from the site significantly increased. The site received positive reviews from users and the client alike.