Branding, UI/UX Design and Website Development Share: Davel Creative Agency Score Awaiting client review n/a Date Published 8 April 2019 Reading Time 3-Minute Read Our task was to create the full branding of “Solar Group” company and based on that design and develop a fully responsive website for Solar Group. About the Project Davel Creative Agency was accredited to create the full branding of “Solar Group” company. Having 10+ years of experience in the field of renewable energy, the professional team of Solar group has a bigger vision of solar energy and its necessity rather than just providing simple services. Renewable energy was used by the first humans and due to growing technologies, it has the full potential to be the predominant source of energy for the future of the planet. Clean environment, accessible renewable energy, healthy generations: this is how “Solar Group” sees the future of humanity. The Challenge Considering the above-mentioned mission and vision of the company we were challenged to come up with a futuristic brand identity that combines almighty nature with technology. Our task was to create a logo that would visually be simple and at the same time would symbolize the deep philosophy of renewable energy. The Solution We paid special attention to the creation of the logo as it is the spirit of the brand identity. The central design attribute of the logotype is the cropped solar panel that visually simplifies the concept of the logo. The panel is surrounded by a yellow circle, which from the first sight is a representation of the sun. Diving in deeper, we turned the simple circle into an infinite moving cycle that symbolizes never-ending renewable solar energy. Prussian blue and cyber yellow are chosen as primary colors of the logo. Prussian blue that covers the panel part represents the sky. Since we wanted to keep the visual seriousness of the logo, but at the same time make it appealing, we chose cyber yellow that adds a pinch of bright flavor to the design and symbolizes the sun. The next part of the brand book is dedicated to the corporate identity of the company. We’ve designed the iconic style of main fields of activities where “Solar Group” needs to present its brand. Davel Creative Agency designed and developed a fully responsive website for Solar Group. The UI/UX design is entirely based on the brandbook and corresponds with its standards. We tried to design a website that will provide a better user experience, which visitors can easily navigate and get the information they need. We designed three original icons for the homepage that give three reasons how Solar group stands out among other companies. Our task was to create icons that tell a story by themselves without additional information. The homepage also includes an animation video created by Davel Creative Agency, that promotes the shift to solar energy. Another outstanding part of the website is the user-friendly calculator. With just two inputs it’s possible to get an initial assessment about the type of system the user needs, the approximate amount of investment, costs, and returns.