Britain’s Next Top Model Digital Campaign

Complex Creative
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Full digital campaign including: website, SEO, social media channels, email marketing and all copywriting.

The Challenge

Complex Creative was required to produce a full digital campaign for the hit TV show Britain’s Next Top Model. This meant we were responsible for ensuring the website had the best UI/UX for thousands of daily visitors to check for updates on the TV shows and engage with competitions.

What We Did

We managed their social media profiles around the clock, building up followers each week. We created email marketing campaigns to build up the mailing lists and utilise these to help boost the brand reach for partner brands.

On top of this, we edited video clips of the show for social media and publicity purposes and provided live commentary on all social channels while the show was on air.