Buddha Pizza — Emotional Branding for Unusual Pizza Delivery

About the Project

The client came to us with delivery problems. He often got cold, burnt, upside down pizza made from cheap products. To change the situation, he decided to create a new pizza delivery. With such an ambitious plan, “another” should be absolutely everything, including the branding we have created, and then the promotional website.

https://buddhapizza.com

Solution

At the beginning, we proposed different versions of the project name. The client also had a number of ideas. The client option has won, Buddha pizza. The idea of the name is to go against the stream, not to be like anyone, offer the consumer something new, become an eyecatcher, raise questions and be different. Thus the concept of a slice of pizza with an eye was born.

Promo Materials

We have worked in details all the elements of corporate identity necessary for the delivery of pizza: the appearance of social networks, several options for boxes, labels, packaging. An additional feature of the project was a coin: a real solid metal coin that a client can receive for a large order. Coins are so popular with customers that most of them keep them as a souvenir instead of exchanging for free pizza.

Отзыв: I remember when I asked the guys, “are you a customer-oriented company?”

The guys answered – “of course !!” As it turned out, these are not empty words! For the first time in many years, I met real professionals. The next project I’ll do with them for sure!