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Building a Partnership With Viant

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Digital Brew
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  • Date Published
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The video ads we made promoting a new Viant product launch generated 8.6+ million impressions, with a CTR that was 12% above average.

Motivation

As one of the world’s leading advertising technology companies, Viant has worked with a handful of animation and production studios. When they first came to Digital Brew, they knew they needed something different than what the other studios they worked with had been producing; videos that came out looking cheesy, boring, and unrefined.

So, the Brew Crew knew we needed to wow our friends at Viant.

Solution

We wanted to deliver an experience for Viant that went above and beyond. It was important for us to show them that even in the tech industry, you can have beautiful and creative videos. We also wanted to show them that not all production studios are equal.

Results

We’ve worked with Viant on a handful of awesome videos, both animated and live-action. Since then, Viant has seen some great results.

For example, the video ads we made promoting a new product launch generated 8.6+ million impressions, with a CTR that was 12% above average and over 2 million video completions (which, by the way, is 42% better than their other non-Digital Brew videos).