Building an Influencer Marketing Analytics Platform Share: InData Labs Score Awaiting client review n/a Date Published 23 March 2020 Reading Time 1-Minute Read InData Labs helped the client to build an influencer marketing analytics platform and enabled real time data analysis. Challenge Our team was brought on board as a big data & data science expert partner to amplify the functionality of an influencer marketing platform and enable real-time social media analytics. We built an advanced influencer marketing analytics platform and automated the client’s working processes. Results The productivity of the new infrastructure has been improved significantly, compared to the former infrastructure. The client benefited from the significant reduction of the infrastructure costs. Technologies and Tools Hadoop Stack (HBase, Kafka), Cloudera, Python