Building Online Presence for Mount Dora’s Favorite Restaurant

Tulumi Digital Marketing
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From zero online presence to one of Lake County’s Best Italian Restaurants in 2020!

About the Client

Cafe Gianni is a well-loved Italian restaurant in Mount Dora, Florida. They offer traditional Italian cuisine prepared by a real Italian Chef, Gianni Liverotti.

The Challenge

Although Cafe Gianni is a favorite of many locals, its online presence was non-existent. For one, it didn’t have a website. Although they have social media accounts, the exposure and engagement on these platforms were limited.

Our Digital Solutions

Tulumi designed and developed a mobile-optimized website for Cafe Gianni to build its online presence and increase the company’s visibility. We highlighted its premium dining service and authentic Italian cuisine to set its authority in the restaurant niche they are in.

The website showcases enticing images of their menu. As you scroll down, each section is navigated in a minimalist and elegant kind of way. The overall design speaks of a luxurious dining experience — a commitment Gianni upholds.

Our goal for Cafe Gianni was not only to present their Italian restaurant in search engines but also to promote a better customer experience. By adding a custom online ordering system, their customers can now conveniently place their orders on their website.

To further improve customer satisfaction, we also included eGift card products that customers can purchase for themselves or as a gift to others.

As for customer engagement, we promoted Wine Dinners and Cooking Classes not only on their website but also on their social media platforms along with consistent engaging posts. We also initiated retargeting campaigns through email and SMS.

The Outcome

With its new website and active social media management, Cafe Gianni now has an established strong online presence and enjoys the following results:

  • Appears on top of keyword searches for “Italian Restaurant in Mount Dora, Florida” and “Best Italian Restaurants in Lake County.”
  • Sold out on all Wine Dinner and Cooking classes.
  • 98% increase in organic reach on social media.
  • 92% increase rate of page likes on social media.
  • 82.5% increase in catering and large party bookings.
  • 36.9% additional revenue from online orders.

Cafe Gianni went from having no online presence at all to becoming Lake County’s second-best Italian Restaurant in 2020.

See the client’s testimonial here.