Camali Clinic Website Design & Development Share: Zoom Digital Score Awaiting client review n/a Date Published 14 October 2021 Reading Time 2-Minute Read Zoom Digital was tasked to develop a WordPress website with a high-end user experience. Client Background Camali Clinic is a mental health and well-being center in Dubai Health Care City. The multidisciplinary clinical team includes eminent psychologists, counselors, therapists, registered nurses, dietitians, and expert doctors. The team of expert clinicians has experience in the USA, UAE, UK, Syria, Palestine, Jordan, Lebanon, Iraq, Egypt, Pakistan, Sudan, Philippines, France, and South Africa. The Challenges The client had miscellaneous challenges related to the website. The coding was not meeting SEO standards, a lot of unnecessary plugins were installed, the website was too slow, the user experience was poor compare to the competitors and many more. The design was even not responsive to mobile or even desktop dimensions. Due to bad user experiences, the enquiries were too low in number. This was adversely impacting Camali in terms of business. Our Role We aimed for perfect keywords and conducted credible surveys on designs and journeys for a new website. We spoke to the former customers and received extended consolidated data. We eventually designed an innovative, highly responsive website with a world-class user experience on the basis of our results. We identified a set of objectives and listed down all the problems regarding structure, unnecessary javascript, poor URL structure. Above all, we eased the customer journey by smoothing the entire integration process to dynamically integrated HMS (hospital management system). Results Lead conversations boosted dramatically. Book now form conversions increased by 175.9℅ Contact form conversions elevated by 53.04% User rate boosted by 8.37% Session rate enhanced by 10.49% The bounce rate decreased by 2.56%