CannAmm: The One Where We Do a Little Bit of Everything—from SEO to Online Advertising, and More

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As one of Canada’s leading occupational testing firms, we’ve had the pleasure of working with CannAmm on their digital marketing since 2011.

The Challenge

Initially, CannAmm approached Bluetrain to provide search engine optimization services. As our relationship grew over the years, so did the scope of our work. We developed a content strategy for their varied audience needs, and in 2014 we began managing CannAmm’s online advertising as well.

Our Solution

As CannAmm is a business that serves other companies, we took a firm business-to-business (B2B) approach with CannAmm’s digital marketing program as we managed their search engine optimization (SEO), local SEO, online advertising, content strategy, and periodically the redevelopment of CannAmm’s website.

How Did We Do It?

Bluetrain provided, and continues to provide, a wide range of search engine optimization services for CannAmm, including on-page content optimization and conducting SEO health checks. To improve local SEO, we designed individual location pages and optimized location content, as well as implementing appropriate markup and enhancing existing Google My Business pages.

Effective online advertising campaigns with positive and measurable results are a key way we promote CannAmm’s occupational testing services. These search, display, and remarketing campaigns elevate the CannAmm brand while advertising specific types of testing, such as marijuana testing, audiogram testing, and functional fitness tests.

To advance CannAmm’s content strategy, we worked closely with CannAmm on the creation of custom user personas, a content inventory, and an editorial calendar.

We also played a significant role in the development of CannAmm’s website in 2013. Our role included planning the site architecture, reviewing design mockups, optimizing the body content, and reviewing any technical issues before and after the site launch.