Canon Pixma – Canon in the Kitchen Share: Intuition Marketing Score Awaiting client review n/a Date Published 6 April 2021 Reading Time 1-Minute Read Showcase ways in which the Canon PIXMA printers can be used in and out of the kitchen and drive traffic to the product page. Challenge The objective of this campaign was to showcase ways in which the Canon PIXMA printers can be used in and out of the kitchen and drive traffic to the product page. Strategy In order to accomplish this, IMG helped find and work with 12 food and lifestyle influencers with a heavy emphasis on food to create awareness around the Canon PIXMA printers. These influencers submitted recipes and photos for inclusion in an ebook with seasonally appropriate recipes available for download on a Canon landing page. Photos were posted on their personal Instagram accounts as Static Posts & Stories, Facebook and Pinterest. IMG emphasized an incentive to get printing and put #CanonInTheKitchen. Results 2.6 million impressions 250K engagements 307 content pieces 12 influencers 21,600 clickthroughs