Carina Chirila Fitness – Fresh, Modern and Minimal Design for a Personal Trainer Share: Red Kite Score Awaiting client review n/a Date Published 27 January 2023 Reading Time 1-Minute Read Red Kite was hired to help with the logo design, social media assets, stationery design and a logo style guide. The Challenge Carina’s coaching is open to everyone, but her core market is busy professionals who are in their 30s and 40s. We wanted to create a brand that’s clean, modern, and minimalistic, so it would appeal to a wide range of people, as well as her core market. And we made sure it could be used on all kinds of marketing materials and apparel in the future. The Result Red Kite created a logo for Carina’s fitness business that really stands out in a crowded market. We came up with this unique infinity symbol that represents Carina’s sustainable philosophy, and it even includes the company’s initials. The logo is super versatile, which means it will be really easy for people to recognize and remember. Plus, it’s perfect for a future clothing line too! Brand Attributes Sustainable Approach 3 Pillars of Success Connecting People Full Lifestyle Support
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