Case Study: Home and Decor Share: Novi Digital Ltd Score Awaiting client review n/a Date Published 20 January 2021 Reading Time 1-Minute Read The client initially approached us following a manual site penalty from Google. What Was the Problem? The client initially approached us following a manual site penalty from Google. How Did We Resolve It? Within 3-months, following link removal and disavowal, we were able to remove the penalty and within 12-months we had increased their search performance in terms of clicks by over 200%. This was as a direct result of search ranking improvements for high profit-margin products, such as the toilet-sink combination product. What Were the Outcomes? A 140% revenue increase when compared to the previous year. Enhanced site content and more compatible layouts, thus increasing customer engagement, reducing bounce rate by 10%. Rewriting the Titles and Descriptions to improve CTR (click-through-rates), thus improving visitor quality, increasing the CTR from 4% to 8%. Rewriting of on-page content to improve the conversion rates of the visitor to customer from 5% to 10%