Case Study: Home and Decor

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Novi Digital Ltd
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The client initially approached us following a manual site penalty from Google.

What Was the Problem?

The client initially approached us following a manual site penalty from Google.

How Did We Resolve It?

Within 3-months, following link removal and disavowal, we were able to remove the penalty and within 12-months we had increased their search performance in terms of clicks by over 200%. This was as a direct result of search ranking improvements for high profit-margin products, such as the toilet-sink combination product.

What Were the Outcomes?

A 140% revenue increase when compared to the previous year.

Enhanced site content and more compatible layouts, thus increasing customer engagement, reducing bounce rate by 10%.

Rewriting the Titles and Descriptions to improve CTR (click-through-rates), thus improving visitor quality, increasing the CTR from 4% to 8%.

Rewriting of on-page content to improve the conversion rates of the visitor to customer from 5% to 10%