Case Study: IT Software Share: Novi Digital Ltd Score Awaiting client review n/a Date Published 20 January 2021 Reading Time 1-Minute Read The client required a combined strategy that would help recruit beta customers before launch and understand customer acquisition economics of SEO. What Was the Problem? The client required a combined strategy that would help them recruit beta customers before launch and understand customer acquisition economics of SEO ahead of launch. How Did We Resolve It? We started by creating a blog-driven content strategy. The blogs we produced would all reference ‘influencers’ in the field of project management, team productivity, and process management. Content production then shifted from the blogging strategy to developing long-form landing pages. What Were the Outcomes? We achieved top 10 positions across over 100 search terms. During the beta test, we achieved a high conversion rate of 23%, meaning that nearly 1-in-4 visitors created an account. Using intercom(.com), we then established which keywords resulted in engaged customers that invited other users to their account. We generated over 200 high-value conversions, i.e. actual customers that engaged with the platform.