Cashew: Brand Identity & Web

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Embacy
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Embacy created a brand identity and website for Cashew, the leading “buy now, pay later” payment provider in the Arab states.

Embacy created a brand identity and website for Cashew, the leading “buy now, pay later” payment provider in the Arab states, focused on instant point-of-sale financing for e-commerce and in-store transactions.

The mission of Embacy was to embody the idea of being happy and secure about the shopping experience into a design. It tried to bring excitement and care to Cashew’s fashion-forward audience with bold text slicing. The latter is a visualization of the brand’s tagline “split into parts, enjoy at once”. To do this Embacy employed text masking, putting text in a frame and pressing the “clip content” button.

Taking into consideration Cashew’s Arab roots, Embacy paid homage to the region’s rich culture through floral and abstract patterns. The brand floral pattern captures the spirit of stability and follows the ongoing concept of infinite possibilities.