Central Homes Roofing Digital Marketing

About the Client

Central Homes Roofing is a father-son owned roofing contractor that got started back in 1986. The company relied solely on door knocking, mailers & direct referrals from many years of happy customers.

Our Focus

We used a combination of paid & organic marketing online to ensure that we showed up prominently when people were searching for “roof repairs” or “roofing contractors near me”.

Central Homes Roofing has terrific customer service and loyal customers who advocate for them. By getting better visibility in search engines, we were able to connect 100+ customer testimonials with potential customers who are narrowing down the right roofing contractor for their needs.

Results

• 44 more qualified leads per month
• 226% increase in average call volume

We tracked the number of calls from all advertising sources so we knew which advertising channels were working and which weren’t.

• 421 more non-paid users per month
• 300%+ increase in organic traffic from Google

Comparing 2018 and 2019, year over year, Central Homes Roofing saw a 4x increase in ‘organic’ traffic from Google. This is the type of traffic that doesn’t come from paid advertising, but from Google ranking your website higher.

• Steady growth in online leads, month over month

The dark blue line represents the number of visitors to the website. You see a spike in the dark blue line during a time when we starting running more display advertising. like showing banner ads to people who have visited the website but didn’t convert into a lead.

The light blue line represents the total number of website visitors that either called our tracking phone number or submitted a lead form. These leads are our ‘Goal Completions’. We’ve seen steady, reliable improvements in our # of goal completions month over month.