Change Auto Glass Marketing Share: Embtel Solutions Score Awaiting client review n/a Date Published 15 July 2019 Reading Time 1-Minute Read Change Auto Glass is one of the windshield replacement, sunroof replacement, mobile services, door glass replacement companies in the Bay Area, in California. About the Project Change Auto Glass was expanding their fleet and providing more services for windshield replacement, sunroof replacement, mobile services, door glass replacement and much more throughout the Bay Area in California with PPC and website development. The Plan Rebuild the website and previous marketing campaigns from scratch in a short time to optimize profitability. Design a dynamic landing page that would reflect different products, services, and locations. Created different Ad groups to accommodate for different towns and services. Setup comprehensive tracking with multiple phone tracking numbers. Optimize campaigns regularly. The Challenge Change Auto Glass was using another agency to advertise heavily all over the state but had little insight into where their advertising budget was being spent. With no control of their website or marketing, they were advertising blindly and receiving an extremely high cost per lead.