Charisma Energy Brand Strategy and Identity

Alchemy Asia
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Create a clear brand around the new business strategy to focus on renewable energy. Facilitate and communicate the change to market.


Charisma Energy was in the process of changing its energy mix to increase its focus on renewable energy and, over time, move away from legacy oil and gas projects. To facilitate and communicate this change, Charisma Energy needs to evolve how it is currently perceived (an oil and gas company) and rapidly and clearly position itself in the renewable energy space.


Working directly with the management of Charisma Energy, Alchemy has developed a clear brand strategy and brand portfolio strategy to communicate the change. Subsequently, we developed a new brand identity system to enhance consistency of brand image in all channels.