CHOICE: The Birth of a New Brand Share: SYROOP Score Awaiting client review n/a Date Published 14 April 2020 Reading Time 1-Minute Read Our aim was to communicate the strong link with the land and to present the clinic as a synonym of quality, professionalism and medical excellence. About the Client Choice is a new Swiss Center specialized in physiotherapy, rehabilitation, and health. Our Work The brand identity aims to communicate the strong link with the land and to present the clinic as a synonym of quality, professionalism and medical excellence. The tight bond with the local context is clarified both in the naming Choice, the initial acronym CH and through the integration of the Swiss cross in the logo. The “Quality Health Center” payoff reinforces the concept of high quality, clearly defining the nature of the service. The website communicates the three macro areas of the brand coherently and effectively: Corporate|Physiotherapy|Spa.