Citroën – Inspired by Logo Share: Digital Guru Media Score Awaiting client review n/a Date Published 8 September 2021 Reading Time 1-Minute Read Build awareness for the Citroen logo in India Strategy: We have made logo the talking point. Associating the logo’s twin chevrons with iconic cultural motifs, bringing back the brand’s philosophy “Inspired by you”. Solution: Our campaign reached out to influencers on Instagram. Campaign kick-started with Kalki Koechlin asking India for inspirations. Inviting influencers to submit their contest entries. Generate word of mouth and get India to participate. Results: Creative submissions started pouring in from influencers. From food, fashion, travel and more… India showcased her creativity. In two weeks, positive brand sentiment rose to a whopping 27%; A growth of 85%.