Citroën – Inspired by Logo

Digital Guru Media
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Build awareness for the Citroen logo in India


We have made logo the talking point.
Associating the logo’s twin chevrons with iconic cultural motifs, bringing back the brand’s philosophy “Inspired by you”.


Our campaign reached out to influencers on Instagram.
Campaign kick-started with Kalki Koechlin asking India for inspirations. Inviting influencers to submit their contest entries.
Generate word of mouth and get India to participate.


Creative submissions started pouring in from influencers.
From food, fashion, travel and more… India showcased her creativity. In two weeks, positive brand sentiment rose to a whopping 27%;
A growth of 85%.