Citroën – Inspired by Logo

Screen-Shot-2021-09-08-at-12.11.23-pm
Digital Guru Media
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Build awareness for the Citroen logo in India

Strategy:

We have made logo the talking point.
Associating the logo’s twin chevrons with iconic cultural motifs, bringing back the brand’s philosophy “Inspired by you”.

Solution:

Our campaign reached out to influencers on Instagram.
Campaign kick-started with Kalki Koechlin asking India for inspirations. Inviting influencers to submit their contest entries.
Generate word of mouth and get India to participate.

Results:

Creative submissions started pouring in from influencers.
From food, fashion, travel and more… India showcased her creativity. In two weeks, positive brand sentiment rose to a whopping 27%;
A growth of 85%.