Coffee Roast Shop Branding Share: Ralev.com Score Awaiting client review n/a Date Published 14 December 2020 Reading Time 1-Minute Read COFFERO aims to create unique and freshly roasted coffee products. The team was initially involved in the naming, logo design, and packaging design. Naming When we considered different naming options, we knew that we had to think of a name that had an available domain. This was pretty tricky since we wanted to come up with a short, catchy name. The name “Coffero” has a traditional sound, which guarantees an easy association with the brand’s character. Logo The unique blend of flame combined with the coffee bean in the logo are a direct reference to Coffero’s roast technology. As such, this is intended to give users the correct idea about the product’s essence. The purpose of the stars is to create an additional feel of quality, while the contemporary and clean typeface serves as the finishing touch to the whole composition.