Comercializadora GTZ Share: New Discovery Agency Score Awaiting client review n/a Date Published 1 January 2023 Reading Time 3-Minute Read We have shown the importance of doing market research to implement adequate market strategies. What is GTZ? GTZ is a 100% Mexican company specializing in commercializing anti-static products for the national and American industries. Thanks to its headquarters in Ciudad Juarez, Chihuahua, and an expansion through sales networks in Tijuana, Chihuahua, Guadalajara, and the Bajio area, Comercializadora GTZ has positioned itself as one of the leading suppliers of the industry for more than 25 years. Upon detecting the needs of the local industry, its founder, Guillermo Gutiérrez, decided to redefine the vision of Comercializadora GTZ, having as a new focus the manufacture and distribution of ESD (Electrostatic Discharge) garments and devices. Quickly became the main ally of companies in the electronics, pharmaceutical, aerospace, and medical industries. The GTZ Problem Despite having a solid customer base, GTZ had yet to start its digitization process. This made it dependent on the geographic reach of its sales force and on methods that were gradually becoming less effective, such as cold calling. The company needed to bring its extensive catalog to a place where any interested party could access it. Creating 24-hour sales opportunities would provide the sales team with a list of highly interested and qualified prospects. In addition to a website presence, GTZ also needed to rethink its image and how it should be communicated through channels such as social media. In addition to rebranding, this would require extensive research to generate valuable content. The Partnership Between AMN and New Discovery Agency After understanding these areas of opportunity, it was easier for us and Comercializadora GTZ to define the paths we would have to take to achieve our objectives. We understood our clients’ need to reinvent themselves and that their vision was to achieve an excellent online presence. Our Strategy The efforts we would have to exert within the agency took critical aspects of our three business units: Media, Tech, and Film. In coordination, we were able to define the key efforts: Rebranding Management of business tools such as Google My Business Web Redesign Content creation and analysis Product photography Video production for social networks The Results There are many stories of our clients that fill us with joy. For the New Discovery team, satisfaction comes from the moment the client trusts us to detect areas of opportunity, knowing our expertise in the area. The greatest joy comes when we see how the companies that trust us start to grow increase sales flow, and expand thanks to our joint work.