Competition Infiniti Marketing Share: SmartSites Score Awaiting client review n/a Date Published 27 June 2019 Reading Time 1-Minute Read Competition Infiniti is located in Long Island, New York and is Suffolk County’s exclusive Infiniti retailer. The Challenge The local market was highly competitive, making it difficult to reach the right audience. Working with a large corporation such as Infiniti means the website content must adhere to particular guidelines and pass a thorough approval process. The Plan Perform an onsite SEO audit Create direction pages to encourage in-person visits Develop car comparison pages Re-optimize the PPC campaign based on incoming data The Results 65% Increase in Total Site Traffic 14% Decrease in Bounce Rate 14% Increase in Average Time on Site 10% Decrease in Cost per Click 123% Increase in Click-Through Rate (CTR)