Corporate Identity Design for Natural Health Practice Share: Munch Studio Score Case study score 5.0 Date Published 16 July 2019 Reading Time 2-Minute Read Visual identity and brand collateral for natural health clinic based in London, UK. Read Client Review Project Overview Jenelle Natural Health is a private clinic promoting wellbeing with a combination of acupressure, nutritional therapy, herbal medicine and laboratory testing. The client’s brief was to create a brand identity that echoed the philosophy of the clinic—”to take an integrative approach to patients’ health, using a medical scientific application regarding patient assessment and analysis, but use natural remedies to help them attain and maintain good health”. Solution With that in mind, we sought to embrace both clinical and natural health aspects of the facility and crafted a memorable identity that conveys the holistic approach used by the practitioner. The inspiration for the logo icon came from the caduceus—a widely recognised symbol of medicine—which was paired with a serif wordmark. Our mission was to create a coherent identity with a visual expression that projects trust and confidence while differing from its competitors. The chosen palette colours are golden and purple which reinforce the historic ties of natural medicine and ancient health practices and promote the idea of knowledge and professionalism. These confident shades also help the client differentiate itself with other wellbeing businesses which usually adopt softer pastel colours. The visual elements are balanced out with clean typography and layout which projects the professionalism that every patient can expect to encounter at the health facility. In addition to the new identity, we also developed the clinic’s printed collateral and various marketing aids. Results The outcome of the project is a clean, trustworthy visual identity with a unified stationery system and a suite of brand collateral that conveys the clinic’s authentic personality. Project deliverables included the clinic logo, stationery, patient forms, website, signage and advertising material such as posters, leaflets and social media content. Related Case Studies "Awaiting client review" Biophysics – Corporate Identity Design & Roll-out "Awaiting client review" Corporate Identity and Website Design for Indeed-ID Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy