Country Attire Rebrand and Web Design Share: Truth Creative Score Awaiting client review n/a Date Published 9 October 2018 Reading Time 2-Minute Read Our brief was to re-define the proposition enabling the business objective for aggressive growth and new resale brand attraction to its website. THE BACKGROUND As a business founded on countryside fashion brands, Country Attire looked to Truth to re-define its proposition enabling the business objective for aggressive growth and new high-end resale brand attraction to its e-tail website. As a family business Country Attire was targeted to transition itself from a portfolio of 9 brands selling internationally to one of in excess of 150 brands within 18 months, requiring all the associated and elevated criteria associated with premium luxury consumer brands. WHAT WE DID: Strategic Brand Positioning Consumer Research Brand Identity & Guidelines Social Media Strategy Photography & Art Direction UX & UI Strategy Website Design Own Label Branding & Campaign Launch. HOW WE DID IT Truth embraced the existing business equity and transformed the brand proposition into one defining the Essence of British Style; enabling British tailoring and fashion to attract global brands and consumers who embrace the UK style stakes as a country. WHAT WE ACHIEVED: Brand portfolio increase from 9 to 150 in an 18-month period. The best independent website at global online Etail Awards, 2013. Growth from net assets of £1m to £10m in 5 years.