CR7 is a USA based leading brand of underwear and socks. The company wanted to sell products online with an e-commerce store.
About the Project
CR7 is a USA based leading brand of underwear and socks. The company wanted to sell products online with an e-commerce store. When asked any particular preference, they choose Shopify as their e-commerce platform because of its robustness, flexibility in maintenance and fast and secure deployment of content delivery network (CDN) servers.
CR7 initially had a Facebook page. Besides the design and deployment of their new Shopify e-commerce store, they also asked for its integration with Facebook.
Challenges and How We Handled Them
The second challenge was to optimize the conversion process. The client used to run paid Facebook campaigns for sales and marketing purposes, but the conversions were not happening as per their expectations. Our digital marketing team helped in conversion optimization by creating 3 versions of FB campaigns. In the first version, we used a pop up whereas the second was without a popup. The third version of the FB campaign had button color variations. All the versions ran for a particular time period, and results were analyzed one by one. The third version proved to be the best. We used the Hotjar tool to optimize the campaign further which gave clues how users were interacting with the website.