Crowdsourced Travel Booking

HLOGO-Copy-11
Digital Authority Partners
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  • Date Published
CSTB-1

The use of product strategy and marketing to launch innovative travel solution.

The Challenge

A well-funded startup sought Digital Authority Partners’ expertise to successfully position itself in a highly saturated market—the travel industry—through a combination of first-rate user experience, design, and marketing.

Intense marketplace competition meant that the startup needed to ensure fast adoption by both suppliers and customers to avoid being overtaken in an already-crowded digital space. They enlisted DAP to not only create and implement their new product, but to develop successful marketing campaigns that attracted new users and converted them into paying customers.

Our Approach

We worked with the company’s CEO and venture capitalists to define the market opportunity for the product, its competitive advantage, a beginning to end-user experience, development requirements, and a comprehensive marketing strategy.

This required us to map the entire digital product, including: customer user flows, business and marketplace rules, user experience and design, web and app development, and marketing strategy.

The Results

DAP delivered both an iOS and Android native application, as well as a mobile-optimized website, on time and on budget within 6 months.

Our digital interfaces scored 5 out of 5 on three user tests for overall experience, look & feel, and ease of use.

We beat market expectations by enrolling a large number of active users. With a limited marketing budget, we attracted a significant number of early adopters to the platform.

We recommended optimizations to the user flow to further improve conversion rates.