Daily Disco – Design Case Study Share: Matchbox Design Group Score Awaiting client review n/a Date Published 20 November 2018 Reading Time 2-Minute Read Taking inspiration from Daily Disco’s popular Instagram, and the custom embroidery, we developed a color palette best described as a “fiesta.” Read Client Review About the Project Daily Disco is a funky, sweet jacket embroidery and enamel pin shop owned by designer Abbey Eilermann. Abbey uses a chain stitch sewing machine from the 1800’s to create bright custom jacket designs. Discover Abbey was running her ecommerce business through a combination of Etsy to sell her products and a personal WordPress blog to share DIY’s and recipes. While it was working well enough for the sale of her enamel pins, she wanted a better way to sell her custom embroidered jackets and bring her blog and storefront together in the same environment. She also wanted a chance to and a website that truly expressed her company. Our goals were to create an easy e-commerce experience for Abbey’s growing business and a website that expressed the tremendous amount of fun and sass that Daily Disco fans have come to love. Design Taking inspiration from Daily Disco’s extremely popular Instagram account, as well as the custom embroidery, we pulled together a color palette best described as a “fiesta.” It included a hot pink used in Daily Disco’s new logo, as well as green, aqua blue, yellow, and red. To capture the bold and sweet nature of Daily Disco, we paired two fonts together: a thick san serif called Proxima Nova and a curly, handwritten font called Quimby Mayoral. We also developed several hand-drawn patterns to be used across the site for texture and interest. Design Made Fun We wanted everything about the shopping process to be fun. This led us to explore a non-traditional grid where products were laid out on cards in a diagonal scrolling pattern down the page. When you hover over a product, it releases what we call “confetti” or little icons and a big, fun word that represents that product. We also designed custom icons to represent the categories of her blog. With bright colors and a clean illustration style, these added a pop of fun to an otherwise functional piece. Related Case Studies "Awaiting client review" SEO Case Study: Growing Daily Website Traffic by 250% Within 3 months "Awaiting client review" Brand Design & Website Design for a Surgeon in Sydney Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy