Data Visualization Platform

Dom & Tom
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  • Date Published
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A Fortune 100 media conglomerate from the US approached Dom & Tom with a proposal, to create an app that would enhance a brand’s knowledge of its consumers in real-time to enhance advertising effectiveness.

About the Project:

A Fortune 100 media conglomerate from the US approached Dom & Tom with a proposal, to create an app that would enhance a brand’s knowledge of its consumers in real-time to enhance advertising effectiveness.

Main Challenge(s):

The Dom & Tom team had to analyze and understand large amounts of data, while balancing the app’s ease of use with an alignment of the corporate culture.

Agency Solution(s):

The solution was to represent the data visually, once it is collected backend. Therefore, employees of the client could easily understand the app and utilize it well, while it performs many complex tasks.

Results:

The Dom & Tom team were able to take and understand complex data components, and display them in a visually appealing, simple, manner.