Delivering 8,500+ High Quality Leads to Damac Share: Zoom Digital Score Awaiting client review n/a Date Published 20 October 2021 Reading Time 2-Minute Read Zoom helped Damac to achieve an exceptional ROI through a robust lead generation program. Client Background DAMAC Properties has been sculpturing the Middle East’s luxury real estate market ever since 2002, delivering iconic residential, leisure, and properties for sale in Dubai, across the full scope region, and even beyond. It has a presence in the UAE, Qatar, Oman, Saudi Arabia, Jordan, Lebanon and the United Kingdom. Notable properties to mention are DAMAC Hills, DAMAC Heights, DAMAC Towers, DAMAC Tower Nine Elms London, AKOYA, Dubai Business Bay, Ghalia, Project & Mina Al Sultan Qaboos. Let’s take a look at how Zoom Digital’s team of experts is dedicated to driving qualified visitors and acquiring new customers, as well as boosting revenues for DAMAC. The Challenge DAMAC is in the competitive Dubai real estate market. The company sells high-end residential properties and is up against stiff competition in the shape of Government as well as established privately-owned developers. DAMAC wanted to position Dubai as a reliable and high-performing investment choice in the GCC as well as European countries, with a focus on high net-worth individuals (HNIs). Zoom Digital was tasked with executing performance marketing with focal objectives to scale relevant reach, create engagement and produce enquiries that convert to new buyers so that DAMAC can strengthen ROI from its marketing spend. Our Role We profiled DAMAC by creating informative landing pages, a well-formulated and creative campaign strategy, to promote Dubai and the UAE as one of the strongest locations globally for property investment. Our best-in-the-market experts of account management, web development, branding and performance marketing created a carefully engineered structure to ensure that the following objectives were accomplished with precision: Raise brand awareness Drive reliable reach for DAMAC projects Expand buyer prospect engagement Generate relevant enquiries Enhance conversions to sales Increase revenue Strengthen ROI We used an omnichannel approach to promote interest in DAMAC’s projects as well as its brand whilst demonstrating sensitivity to time when new project launches were released Results 8,500+ Leads delivered 25+ Projects targeted 7.8% Conversion rate 5.7% Reduction in CPL