Delivering Added Value to Ontario Physicians

akendi
Akendi
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  • Date Published
Ontario Physicians website displayed on multiple device templates

The Ontario Medical Association represents political, clinical, and economic interests of physicians in Ontario. They wanted a new site.

CHALLENGE

The Ontario Medical Association (OMA) represents the political, clinical, and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a new, modern website that showcased OMA’s value and served as a useful member resource. In addition to making key member resources easy to find, the site needed to be a welcoming destination that met web accessibility standards.

APPROACH

Through extensive user research, Akendi gained a deep understanding of what physicians were seeking from the site. This knowledge helped Akendi create an attractive and usable design that focused on the most important member needs while reflecting on the experience of being a doctor. Akendi also conducted usability tests to ensure that the labeling, language, and content used on the updated site resonated with medical professionals.

IMPACT

Thanks to the work of Akendi, OMA has been able to improve member perceptions of the association. The site’s responsive, user-centered visual design offers users a welcoming and meaningful place to visit and explore. Physicians are now able to move through the site with ease, find relevant information, and complete their tasks more efficiently.