Digital and Influencer Marketing Campaign for E-Commerce

AJ Marketing
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E-Commerce is rapidly growing in Asia, especially during the pandemic. This leads to the market being highly competitive.

AJ Marketing created a digital marketing campaign targeted towards Indonesia, Vietnam, Japan, and Singapore market. This campaign is aimed to promote a big annual sale in order to achieve consumers’ top of mind for e-commerce in Asia.

In this campaign, AJ Marketing worked on several deliverables:

  • Working with local influencers from Indonesia, Vietnam, Singapore, and Japan. Each are targeted for their own countries.
  • Developed creative content strategies for influencer reviews
  • Created social media content planning for social media advertising purposes
  • Copywriting for press releases, which also includes translation and localization for each country
  • Working with big local media for press release distribution.
  • Creative production for digital advertising on YouTube

The campaign reached more than 5 billion audience