Digital and Influencer Marketing Campaign for E-Commerce

Score Case study score

5.0
Date Published 2 March 2022
Reading Time 1-Minute Read

E-Commerce is rapidly growing in Asia, especially during the pandemic. This leads to the market being highly competitive.

AJ Marketing created a digital marketing campaign targeted towards Indonesia, Vietnam, Japan, and Singapore market. This campaign is aimed to promote a big annual sale in order to achieve consumers’ top of mind for e-commerce in Asia.

In this campaign, AJ Marketing worked on several deliverables:

Working with local influencers from Indonesia, Vietnam, Singapore, and Japan. Each are targeted for their own countries.
Developed creative content strategies for influencer reviews
Created social media content planning for social media advertising purposes
Copywriting for press releases, which also includes translation and localization for each country
Working with big local media for press release distribution.
Creative production for digital advertising on YouTube

The campaign reached more than 5 billion audience

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Case Study review

Reviewer

“I have never seen a team so effective and synchronized as AJ Marketing.” –Arjay Salgado, E-commerce Marketing coordinator

Short project description

To promote our annual sale to acquire more users and retain loyal customers.

Working with the agency

AJ Marketing is really an amazing team to work with. They work very fast and are creative. Their local team really helped with the translation and localization of the content. The team was very responsive. We have meetings every week to keep up with campaign planning and management. They are very strict with deadlines as well.

Positives

Good pricing, amazing team, local teams made it easy for localization, they have an amazing influencer network and media relations, an eye for detail, fast execution.

This campaign is a huge one and I was expecting headaches along the way, but they made it so easy! They paid attention to details and were very communicative during the whole process. The results? Probably one of the best marketing campaigns we have done so far.

Areas for improvement

They are amazing in every aspect. But I know the team will continue in learning and improve to be better than what they already are today.

Results

We acquired new users 5x the average due to the promotion. More than 1000 sales per day were done during the big sale period. I believe due to the amazing media that AJ Marketing choses, our brand awareness also increases.

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